Content Blocks Content blocks are repeatable layout patterns that can be used extensively throughout the site. Content blocks are designed to be flexible and adaptible to display all your content marketing needs. Content Hero Block A hero block is one of the two most common content blocks used. A hero block consists of a media layer with a text layer placed on top. Content Split Block A split block is a common layout where two pieces of content are shown side by side. This is similar to a grid layout, but with additional responsive options for this specific layout. Content Text Block A text block can be considered as the base text layer. It usually consists of content-line elements or content-spacing-wrapper formatters. A text block is highly flexible and can be reused in many different places. Content Tout Block A tout block is usually displayed in a grid and is a media asset above or below a text layer.